honest-foodThe Conservatives new policy on Honest Food labelling has been launched.  The policy aims to:

  • Empower consumers to make informed choices about the food they buy;
  • End misleading packaging of non-British meat or meat products being labelled as British;
  • Support British producers by allowing consumers to identify genuine British meat;
  • Promote superior British produce by highlighting the advantages of British produce – especially the superior welfare standards of UK food, and
  • Bring honesty and integrity to meat sales to restore trust and confidence in British food and labelling in general.

I welcome this new policy as I feel it will help Britain’s and Fylde’s hard pressed farmers.